Why Marketing Automation Is Driving a Bigger Role for the CMO

Why Marketing Automation Is Driving a Bigger Role for the CMO

The newest technology available has led to the expansion of the scope of the chief marketing officer’s role. But in some cases, the data-collection technology is outpacing the marketer’s skill in knowing how to use it to make strategic business decisions.

6,635
Like
Save

Comments

Comments are disabled for this post.