Aminul Islam Jewel asks in BIMPA: I really need to rename my Facebook Page name. But, Facebook is not allowing me to rename my page for having more than 200 fans. 275 to be exact. How can I rename the page?
Renaming your Facebook Page
If you have 275 fans, then it is easy to remove 75 fans. Remove 75 fans from your Facebook page and then rename it. It works. Just be choosy in who to remove. See below for the thought process to remove.
How to Remove Facebook Page Like or Fans
Go to your Facebook Page and if you are an admin of the page, you should see the Dashboard at the top of your page. Please don’t go directly to the Like Tab in your page. Because, you can not remove fans from there. Instead:
- Click the “See All” link beside “New Likes”. It’ll pop-in with a new dialog box showing people and pages that liked your page.
- At the top of the pop-in dialog box, you’ll see a drop-down option that says “People who like this”. If it says something else, then select ”People who like this” from the drop-down menu.
- At the right side of the list. there are remove or “X” buttons. Click to remove the fans you don’t want.
Thought Process for Removing Page Fans
But, as I mentioned earlier, you should apply some thought process in removing the fans. And they are:
They never help you in engagement. Engagement is more important than likes. Good Engagement helps to spread your posts like virus. Rather, having fake accounts pollutes your Engagement Ratio (i.e. the % of fans engaged to your page). Not sure if Facebook uses it as a signal. But what if they do? Then your efforts in Facebook Page Marketing will be useless.
Many businesses are using the numbers and selling or boasting high number with fake likes. But, just like Google Algorithm update, please also expect EdgeRank Update from Facebook. So, it’s always smart to keep your fan-base clean.
Brand accounts are the accounts that do not represent a person, but a company. You should remove them for the same reason of fake accounts. They really don’t ensure much engagement and most of them are interested in spamming. Moreover, they are breaking Facebook terms.
However, many businesses can like other pages “as page”. This is done by logging as page and then hitting the like button on another page. If you come across Fans that does not have “Add Friend” button, instead have “Like” button then that fan liked your page as a page. It’s advised not to remove them. However, you need to be sure that they are not your competitors or 2nd level competitors like 2nd level cousins 🙂
Geographically Irrelevant Fans
You can remove fans that are not geographically relevant for your page. e.g. a US fan for a local Bangladeshi page. Again it also depends on the language as well. If your posts are mostly in a specific language and you see fans from other countries without any engagement, it might have been a mistake. So, you should help the fan. Since such fans may report your page, when they realize that they did not like your page and you somehow hacked their account. Which can hurt you more than to have just one fan.
Demographically Irrelevant Fans
Facebook has very strict advertising guideline for Dating Sites. But, for page like, they are not much strict. But, Facebook might impose strictness in future. Therefore, you should remove fans that are not demographically relevant for your page. e.g.
- A female fan for a male-oriented product or vice versa (though, large number of male fans in Lingerie page is not a bad thing).
- 18+ product like Durex with a under 18 fan
- Married fan, while the Product is intended for single people, etc.
Yes, competitors also follow you to understand your Facebook Marketing strategies and you might not notice. BTW, you also can do the same and not let them know. But, if you can spot them, remove them.
You may also look after second level competitors. e.g. many companies hire Internet Marketing Agencies to do their Facebook Page Marketing. And to understand the playing field, the first thing they do is, follow some competitors.
You can remove your friends and family from the fan list. You always can request them later to like the page. In fact, you can use the invite tool to invite them again. So, you don’t need to worry much about removing them.
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