The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable metrics.
When I first started my home business, I set out to write a business plan because that’s what all the books said to do. But it didn’t long for me … Read Full Post
Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed, and measured effectively.
To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands.
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Sales needs to know more than vanity metrics. Fortunately we’re entering a period of technology adoption with marketing automation systems wherein marketing can deliver the type of information that a sales team needs to be successful.
Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors.
Before the Internet, the only way to generate passive income was through residual options such as writing a book, making music or investments. The Internet changed that. Now you can build passive income using web-based systems day after day, while you sleep, play with the kids or travel the world. Creating passive income involves work […]