The Latest News

A complete guide to emoji marketing

As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided? Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste or an interest […]

9,480
Like
Save
Remarketing: wouldn’t they just come back anyway?

A new starter in Team SaleCycle recently asked me the following question… “Wouldn’t they just come back anyway?” By ‘they’ my colleague meant ‘website visitors’ and to answer this question I need to clarify a few things: With any remarketing solution (AKA behavioral retargeting), target identified and anonymous visitors behave differently and therefore to answer […]

8,694
Like
Save
Is Donald Trump’s earned media hurting his brand?

Election 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton.  What’s more: he’s besting Clinton in engagement, generating […]

8,267
Like
Save
Live-streaming presents opportunities, challenges for advertisers

As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat and Periscope, in April, Facebook launched Live, its own live-streaming feature. Reportedly, Facebook CEO Mark Zuckerberg is “obsessed” with live-streaming and believes Live is critical to his company’s future. With that in mind, […]

9,722
Like
Save
How to manage Facebook pages for a multi-location business

A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each feature for your business. Facebook has evolved into a very appealing platform for business owners the past for years and anyone can benefit from it, whether it’s the smallest local business to the […]

5,971
Like
Save
What do the jobs of the future look like in an AI world?

In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes.   Forget being a doctor or a lawyer. In the not too distant future, a robot will be able to do these jobs – and do […]

8,347
Like
Save
Quiz: decipher these 25 marketing & business buzzwords

I’ve been waging a personal war on marketing buzzwords and corporate jargon since I began writing for digital marketing publications a few years ago. Jargon can make learning about your chosen industry difficult. Buzzwords can make interacting with colleagues seem intimidating. Corporate language can make outsiders think that you’re company is full of people they’d […]

6,035
Like
Save
What’s holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.  Legacy issues, regional fragmentation, a lack of integration between departments, skills and talent shortages and a lack of confidence in being able to map and use […]

5,216
Like
Save
Which social media tools should you use for your business?

Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are free to use… Social scheduling […]

5,093
Like
Save