During 2008, I have prophesied 13 things about Internet Marketing that came to pass in recent years. 8 years passed and I see many of them came true. e.g. Google’s Search Preview (though it did not last long) Instant search (or search-as-you-type) Priority of social media over emails The rise of Tablets (I called them […]
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Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social. Snapchat reportedly told investors earlier this year that it plans to generate a billion dollars in revenue in 2017, which would represent a three to four-fold increase over […]
Marketers’ spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009. That’s according to the CMO Survey conducted by American Marketing Association, Deloitte and Duke University’s Fuqua School of Business, which found that social media now accounts […]
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms. China has the world’s biggest ecommerce market and by 2020, it will dominate the retail sector also, according to PwC. The sheer size of the country’s retail consumer market is […]